This school will discuss RFP Response tips and strategies, with a keen emphasis on storytelling methods to amplify your RFP response. As an expert in your field, you know you can bring clear value to your clients, but do you ever struggle to communicate it throughout every RFP process? Do you feel as if you are throwing a dart into the unknown, and hoping for the best? The others in your industry likely feel the same way. Being an expert in the field doesn’t always translate into being able to communicate that expertise to a prospective non-designer client. The available course is meant for architects, urban designers, and planners that often respond to on-call requests, or even specific planning and urban design RFPs. In this workshop, we will go through the 5 part toolkit that will give you additional clarity on your value proposition and increase your strategic alignment with the client. This strategy backed confidence can be that “x factor” that makes all the difference in winning that RFP!

Hi, I’m Sreoshy


I lead Urban Design within the Planning Division at The New York City Economic Development Corporation where I guide urban design strategy and manage consultants on visionary master planning efforts. Prior to my time in the public sector, I have been a project architect and urban designer at Dattner Architects working on civic minded-urban projects including affordable housing master plans such as Lambert Houses and Hallets Point in NYC. In my early career, I have gained exposure to a variety of internationally renowned architects, including Rafael Vinoly architects in New York, and Dominique Perrault in Paris. Soon after my graduate studies at MIT, I cofounded my own startup, where I led a team that designed and launched an online marketplace app. This experience, as well as my current role has given me a unique perspective on value, business development, and storytelling. I have a Master’s in Urban Design from MIT and a Bachelor of Architecture from Rensselaer Polytechnic Institute.